Annually for the last seven years, the National Multiple Sclerosis Society,
Michigan Chapter has hosted the da Vinci Awards® in recognition of outstanding
achievements in technologies, designs, and disciplines that enhance personal
mobility. This week the Society is pleased to announce the unveiling of a
completely redesigned Web site dedicated to the da Vinci Awards -
http://www.davinciawards.org.
A team of dedicated
volunteers from digital marketing agency Organic, together with the National MS
Society, Michigan Chapter and the da Vinci Steering Committee, contributed to
its redesign. Employing Organic's approach of empathy-based experience design,
the team began by developing key user goals for the new site which guided the
experience design and production process. The result is a purposeful, engaging
experience that inspires users to "Join the Movement" and help create a world
free of multiple sclerosis.
"Organic is a long standing supporter of the
da Vinci Awards not only because the National Multiple Sclerosis Society does
important work to improve the lives of people with MS, but also because they
celebrate and embrace innovative technologies and marketing programs that help
get the word out," said Chuck Russo, Chief Client Development Officer for
Organic. "This new site truly captures the essence and energy of these awards,
and we were delighted to have played a part in its redesign."
The home
page offers a powerful image of Sarah Reinertsen, the Lincoln Reach Higher ad
campaign star and one of this year's da Vinci Award winners. Reinertsen is the
first female amputee to compete in and finish the Hawaii Ironman® contest. This
powerful image truly conveys the spirit of the da Vinci Awards®.
MS stops
people from moving. The National MS Society exists to make sure it doesn't. We
help each person address the challenges of living with MS. In 2007 alone,
through our home office and 50 state network of chap¬ters, we devoted nearly
$136 million to programs that enhanced more than one million lives. To move us
closer to a world free of MS, the Society also invested more than $50 million to
support 440 research projects around the world. We are people who want to do
something about MS NOW.
National MS Society
